is yours?
Intentional branding
Branding is the visual expression of the heart behind your business... a story that can't be told with a templated design or a generic solution. It should be distinctive, strategic, personal, and memorable.
for Creative Entrepreneurs
your brand identity.
Elevate
Tell your
Authentic Story.
Your ideal client.
Engage
... to express the heart of your brand with visual design? To communicate who you are at just one glance? To elevate your business with polished designs that add value and impress your ideal clients?
what would it feel like...
Custom brand design is a timeless investment: it elevates your perceived professionalism and makes a lasting impression at every touchpoint.
I believe each brand design should be distinctively crafted, and intentionally strategic. At the end of the day, your brand should make your business feel irresistible to your ideal clientele.
Let's design a brand that feels irresistible to your ideal client.
Custom Brand Design
Included:
– Brand Consultation
– Brand Questionnaire
– Research & Strategy
– Logo Design
– Color Palette
– Moodboard
– Secondary Logo
– Alternate Logo
– Badge / Icon
– Custom Illustrations
– Custom Patterns
+ brand strategy experience
Timeline: 4–6 weeks
Currently Booking for January 2022
Brand Design Investment: $6800
Collateral Options Include:
– Business Card Design
– Pricing Guide Design
– Welcome Guide Design
– Thank You Card Design
– Brand Stationery Design
*Brand toolkit includes file release in every brand color combination and file format.
Resources Include:
– File Type Guide
– Blog Launch Graphics
– Mobile Launch Graphics
Custom Brand & Website Design
includes all of the custom brand design package listed above, along with:
Brand + Website Design Investment: $9,850
Website Design & Development:
– Custom ShowIt Website Design*
– Mobile / Responsive Design
– Custom Illustrations and Graphics
– Custom Blog Design
– Blog Post Design
– Site Credits Page
– Instagram Landing Page
– Basic On-Site SEO
Resources Include:
– 1:1 Training Tutorial
– Launch Graphics
*Does not include e-commerce. Client must purchase their own Showit subscription prior to launch.
Timeline: 6–8 weeks
Currently Booking for January 2022
Custom Brand Design Package
Included:
– Brand Consultation
– Brand Questionnaire
– Research & Strategy
– Logo Design
– Color Palette
– Moodboard
– Secondary Logo
– Alternate Logo
– Badge / Icon
– Custom Illustrations
– Custom Patterns
+ Brand Strategy Experience
Timeline: 4–6 weeks, reserved up to three months in advance
Collateral Options Include:
– Business Card Design
– Pricing Guide Design
– Welcome Guide Design
– Thank You Card Design
– Brand Stationery Design
*Brand toolkit includes file release in every brand color combination and file format,
along with brand guidelines and launch day graphics + plan for success
next offering →
Resources Include:
– File Type Guide
– Blog Launch Graphics
– Mobile Launch Graphics
Brand Design Investment: $6800
Custom Brand & Website Design
Website Design & Development:
– Custom ShowIt Website Design*
– Mobile / Responsive Design
– Custom Illustrations and Graphics
– Custom Blog Design
– Blog Post Design
– Site Credits Page
– Instagram Landing Page
– Basic On-Site SEO
Resources Include:
– 1:1 Training Tutorial
– Launch Graphics
includes all brand design services listed above, plus:
Timeline: 4–6 weeks, reserved up to three months in advance
*Does not include e-commerce. Client must purchase their own Showit subscription prior to launch.
next offering →
Brand + Website Design Investment: $9,850
“
Hiring Sarah means hiring a designer to create brand elements that truly speak to the heart of your business. She took the time to learn about the big picture vision behind my blog and our in-depth conversations have revealed even more exciting goals for my brand's future. Not only is Sarah a talented artist and creative—she is an organized, driven, passionate business owner who deeply cares for her clients and their businesses. I recommend Sarah Ann Design to any and all who crave a gorgeous, cohesive brand!
– Steph, Farewell Travel Co.
Sarah was such a joy to work with and created gorgeous branding elements for my wedding planning business. She listened to what I wanted and got to the heart of my brand to deliver items that felt like a true representation of me and my business. I was super impressed with her professionalism and quick turnaround times. Sarah, thank you so much and I highly recommend her to anyone!
– Brooke, Stellaluna Events
If you want to bring your branding to the next level—Sarah Ann is THE person to contact. Her work is impeccable and she took the time to understand our narrative and branding needs—enabling her to deliver a package so comprehensive and close to our vision that it was almost as if she plucked it from our minds! We're already lining up more work with her for next year, and we cannot recommend her highly enough!!
– Monica, Lettering by GRG
– You're seeking design that reflects the heart of your business
– You want to immediately connect with your ideal clientele
– You want to elevate your brand in the eyes of industry peers
– You're done with template logo designs that just don't fit you
– You feel like your brand isn't as cohesive as you'd like
– You're not afraid to dive into some brand soul-searching
– You're ready to make a long-term investment for your business
– You gravitate toward timeless design and distinctive visual storytelling
This experience is for you if...
Custom brand design is a timeless investment: it elevates your perceived professionalism and makes a lasting impression at every touchpoint.
Availability: Currently Booking for January 2022
Inquire now to reserve your date and begin our brand strategy homework prior to your scheduled Design Chapter.
– You're seeking visual design that truly reflects the heart behind your business
– You want to elevate your brand in the eyes of potential clients and industry peers
– You want to immediately connect with your ideal clientele
– You're done with template logo designs and ready for a design you can call your own
– You feel like your brand is all over the place and want to look more cohesive
– You're not afraid to dive into the soul-searching it takes to redefine a brand
– You're ready to make a long-term investment for your business
– You gravitate toward timeless design and distinctive visual storytelling
Your design will be crafted with intention and purpose, backed by research into your ideal client's fears, desires, and perceptions. We'll uncover the differentiating qualities that make your business uniquely marketable to your dream clients.
A brand strategy designed to differentiate.
custom illustrations
No more templates. No more blending in. No more piecing together of elements that never really represented you anyway. When we start with strategy, we start with YOU—what makes you uniquely qualified to serve your clients. The heart of the brand is something that belongs to you and you alone.
A custom design distinctive to you alone.
With all the extras...
brand patterns
Collateral design
One of a kind illustrations to complement your brand design, crafted by hand just for you.
Carefully designed patterns to integrate your brand in a uniquely distinctive and memorable format
Cohesive collateral designs to bring your brand to life in print, ensuring a cohesive client experience at every touchpoint. Collateral options include welcome / investment guides, business cards, branded stationery, and more.
Work Together
We'll start with a phone call to talk about your business and the story behind it—along with your goals in working together. This is the perfect opportunity to ask questions and see if we are a good fit for working together.
Next Step →
05. Launch
04. REFINE & REPEAT
03. Design Development
02. research & Strategy
01. Consultation call
After you've signed the dotted line on your Proposal and Contract, you'll receive a Questionnaire as "homework" prior to your Design Phase. With your answers in mind, I'll be hard at work behind-the-scenes. I'll dive into background research to develop a design strategy—a strategy that I'm confident will impress your ideal clients.
Next Step →
05. Launch
04. REFINE & REPEAT
03. Design Development
02. RESEARCH & STRATEGY
01. Consultation call
I'll use your Questionnaire answers to begin brand research, design strategy, and concept brainstorming. I start with thumbnail sketches to explore concepts, and then hone in on the top three designs to develop digitally and present to you... and I hope you love what you see!
Next Step →
05. Launch
04. REFINE & REPEAT
03. Design Development
02. RESEARCH & STRATEGY
01. Consultation call
You have two opportunities to request any revisions or tweaks as we hone in on a distinctive design. Once your design concept has been refined and perfected, we'll add collateral pieces like stationery or pricing guide designs—and then bring everything to life online if you've selected a web design package.
Next Step →
05. Launch
04. Refine & Repeat
03. DESIGN DEVELOPMENT
02. RESEARCH & STRATEGY
01. Consultation call
All digital files are released to you (including color variations, tagline variations, patterns, and icons—you get everything!). Your download folder will also include launch graphics for social media sharing... and don't worry, you'll also receive a Launch Guide to help you make the most of your new designs.
Cheers! Let's toast to the next chapter of your brand!
Let's get started!
05. Launch
04. Refine & Repeat
03. Design Development
02. RESEARCH & STRATEGY
01. Consultation call
Process
Re-branding is a big investment. Financially and emotionally. I understand: it's not easy to entrust part of your hard-earned business (and hard-earned income) to someone else.
But I want you to think about what that investment could do for you.
Why invest in custom brand design?
Yes.
With a polished brand design, could you...
Book enough new clients to see a return on your investment?
Elevate your brand perception among peers who refer you?
Impress your current clients—and expand their referral rates?
Spend less time trying to tell clients how valuable you are... and show them instead?
Book a calendar filled with projects that excite you?
Attract not just any client—but your dream client?
Re-branding is a big investment. Financially and emotionally. I understand: it's not easy to entrust part of your hard-earned business (and hard-earned income) to someone else.
But I want you to think about what that investment could do for you.
With a polished brand design, could you...
– Book enough new clients to see a return on your investment?
– Elevate your brand perception among peers who refer you?
– Impress your current clients—and expand their referral rates?
– Stop trying to tell clients how valuable you are... and show them instead?
– Book a calendar filled with projects that excite you?
– Attract not just any client—but your dream client?
After working together, clients have reported:
“I finally have an elevated style to match a higher-end clientele.”
“I raised my prices when we launched the new brand—and I've been booking consistent new clients who don't blink an eye at the higher price point!”
“Great feedback from everyone who has seen it... including new clients who booked right away!”
Custom design is a big expense—is it worth the investment?
A polished and professional brand design elevates your business; it allows you to raise your prices, quickly earning back a return on your investment. It also gives you a distinctive look among a sea of competitors, and reduces the temptation to rebrand year after year. I pinky promise: I will do my best to make your investment worth every penny!
Do you offer smaller packages?
In an effort to keep your brand design as cohesive as possible, I am currently only offering a full brand design experience (not individual logo designs). After our initial Consultation Call, I will send over a custom proposal based on your needs.
Do you offer payment plans?
Yes! All clients are automatically set up on a bi-monthly payment plan, but plans are flexible. Just one note: no final files will be released for download until payment has been delivered in full.
commonly asked Questions
Branding
Which files and resources will I receive when our project is complete?
You'll receive everything you need to serve you well for years to come! Your brand toolkit includes all logo variations, sub-marks, and brand elements in every color combination and in every file format: .ai, .eps, .pdf, .png, .jpg. You'll also receive resources to help you reach full potential with your new brand elements: brand guidelines, type hierarchy, color hex codes, and launch graphics.
Do you work with new business owners?
Absolutely! The beginning is the best place to start. If you have a clear vision for your brand, I would love to partner with you and help you launch a distinctive brand from the very beginning.
Web FAQs
Which website platform do you use?
I design websites using ShowIt—a drag-and-drop platform that you can easily edit and customize in the future. No code necessary!
Will you show me how to use my new site?
Of course! Once your site is ready for launch, we can schedule a video chat to show you the ropes. I'll record the tutorial for your future reference.
Do I need a ShowIt subscription to work together?
Yes, you will need to purchase a ShowIt subscription before we begin your website design. You can learn more about ShowIt here.
Will you transfer my blog posts over to the new site?
I will work with the amazing developer team behind ShowIt to transfer your old website to your new one.
How do revisions work?
After defining a strategy, we'll start with a homepage design for you to review. If the look of the homepage is on target, we'll dive right into online development—and then build out your remaining pages from there. You will have three opportunities to request revisions prior to our launch date; after that, you are welcome to request revisions at an additional hourly fee.
What if I need professional help with web updates in the future?
You are always welcome to reach out for additional assistance... but my goal is to set you up for long-term success without having to hire a designer again. ShowIt makes it easy to complete most updates on your own (and there's an extensive log of resource articles on their website).
Can you help make some updates to my existing site?
Unfortunately this is not a service I am offering at this time. But thanks for asking!
commonly asked Questions
Website
Branding FAQs
We both know how much you've sacrificed to build your business. It's an honor to be entrusted with your brand, because I know what lies behind it.
You deserve to put your best foot forward.
My goal is to help make you make the most of all those hard-earned lessons and over-caffeinated late-nights... to give you an elevated and polished design that speaks to the quality of your work. To help you convey your level of expertise and service to your dream clients. You've earned it.
from one small business owner to another...
Work Together
“
Can I give MORE than 5 stars? How about 10? Sarah is simply amazing. She went above and beyond. I worked with her on a rebrand and new website. I had no idea what I wanted or where I wanted my new brand to go. I gave her a few key words and she ran with it. She made my new brand refined, yet playful and I just loved it. My new website is stunning and I can't wait for potential clients to see it. Having this custom made website will show my clients my professionalism and trust me more. I chose Sarah because of all the gorgeous work she had done for others. Her kind demeanor was a joy to work with. I'm so thankful for her creativity and ideas in bringing my new brand to life!
– Jennifer, Jennifer Bosak Photography
There are no words to truly describe the authentic creative genius behind Sarah Ann Design!! Sarah is brilliant in the way she uncovers and translates your thoughts and visions and takes it to a higher level into the most priceless and perfect branding fit just for you. Her talent is truly second to none!! The intentional thought and care that she puts into her craft is most evident in the stunning end results. I could not be more pleased with the whole process from commencement to completion. Working with Sarah has been such a godsend and has truly catapulted my business image beyond anything I could have imagined! I will forever be indebted to her kindness, patience, generosity and bestowing her stellar flair and expertise!
– Tonya, Opalus Designs
When I came upon Sarah Ann Design’s website I was so impressed with what I saw. There was something that spoke to me about the quality of her work and who she was as a person. After our initial consultation I felt even more at ease; I remember mentioning that I only wanted to do this once so whatever she created needed to be something timeless yet modern. She presented me with three branding options on the first round (all beautiful!). Sarah is professional, kind, extremely talented, goes above and beyond your expectations and most importantly an amazing graphic designer and storyteller. If you are looking for someone to help you visualize and tell YOUR story through your brand I could not recommend anyone better. Thank you from the bottom of my heart for what you’ve created for us!
– Shanda, Flor de Casa Designs
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